The Butcher’s Feast is a natural and organic dog food that is made with natural ingredients. Each recipe is formulated specifically for the dog’s needs and is unique to them. The current branding was in need of a refresh and didn’t offer that personal connection. This concept was to developed to create that distinction, while also targeting other brands that are direct competitors in this industry.
This concept is what was proposed to the client. The overall identity needed to convey both natural and personal tones that could easily be seen by the consumer. The font was chosen to show a somewhat handwritten feel that would be used to write out each dog’s name. The colors show a natural and organic tone that is associated with each ingredient and recipe. In the end, this approach was was well received by the client and might potentially be used in the future.
