Mercy Church

Mercy Church is a non-denominational church based out of Newmarket, NH. At their core, they are about loving God, loving others and making disciples. It may not be fancy, but it’s true and it’s beautiful. This is how Jesus called His followers to live. Living this kind of life begins when we establish a relationship with Jesus: through what He’s done in His life, death, and resurrection; otherwise known as the gospel.

The lead pastor was looking to rebrand from their old look and feel. They already had wheat as the main symbol and wanted to keep that same visual, but in a more clean and modern form. The main lockup also needed to be in a circular form for the primary logo. The wheat color was an obvious choice, along with some earth tones, a dark blue, and a gold highlight.